When you are in search of a business website, the process can be overwhelming especially when faced with technical jargon you have no idea what it entails. Unfortunately, it is a process you have to go through if you are to get a good website that will give your business that competitive edge. As such, it is a critical strategic business decision that ought to be made. You have to look beyond the sales pitch and look at a website development team that will deliver.

 Look beyond sophisticated technologies and technical jargon, an impressive portfolio and those big clients they claim to have. You are looking at a team that communicates effectively, one that is experienced in the kind of business website that you want, and more importantly one that ensures you stay engaged throughout the process. The following critical people must be there in the best web development team that provides custom web development services. Watch this video http://www.youtube.com/watch?v=pC8KGpMxuYo about web design.

Project Manager

Every successful team must have a manager whom the team members must be accountable to, web design and development notwithstanding. While to a webmaster the role of the project manager may seem understated as they may not be involved directly in the creation of the website. However, a lot can go wrong when designing a website at SmashStack and it is the role of a project manager to ensure everything is in check. It is the project manager who communicates with you and keeps you updated on the progress of your website. It is the project manager who injects cohesiveness into web development projects, ensuring all client requirements are implemented.

Digital Marketing Strategist

The other team member on a successful web development team is the digital marketing strategist who ensures a website complies with the latest online and offline marketing requirements for success. This is the person responsible for ensuring your online marketing objectives and goals are implemented right from the design and development stage at SmashStack. It is the same person who provides invaluable insight on marketing related strategies such as converting new leads or integrating existing offline marketing campaigns into an effective online marketing strategy.

Web Designer, Web Developer and Content Developer

These are three different roles for three different members of a web development team. The web designer is responsible for the creation of the physical appearance of the website, they will create the visual components to ensure the integrity of a business brand is maintained. The developer, on the other hand, is tasked with the coding aspect of the web design process. The content developer, on the other hand, is tasked with ensuring a website has relevant content that is both search-engines friendly and human-friendly.